Asher Koleiboi, co-director of the 2010 Equality Ride, launched the Legalize Trans* campaign in July with the help of 2007 Equality Rider Brian G. Murphy. The Legalize Trans* campaign is an artistic and educational campaign intended to create dialogue and draw attention to the lack of inclusivity within the popular American Apparel "Legalize Gay" campaign. Legalize Trans* serves to emphasize the need for Transgender inclusivity within the dominant national Lesbian and Gay rights movement, and provide public education and resources that focus on navigating legal resources for Trans/gender non-conforming people.
Since the campaign and product line launched in July, over 100 shirts have been sold. In addition to the original black shirt, the campaign now includes shirts in red and blue and an assortment of buttons, as well as a pay-what-you-want computer desktop wallpaper. Legalize Trans* is nearing 1,000 fans on Facebook and has received press coverage from The Advocate, Bilerico, and other local and international news outlets.
Soulforce is extremely pleased with the work Asher and Brian are undertaking to raise awareness of trans* issues, critique exclusionary LGB politics, and empower trans* people. After production, transaction, and web costs, the proceeds from the sale of all Legalize Trans* items go to fund medical, living, and other expenses for trans* people. Trans* individuals and trans-focused individuals can signup as affiliates (for free) to sell shirts to earn money for themselves, their organization, or other trans* folks.